Bright fresh colours imply that this brand is helpful and approachable, inviting users to engage. The use of a looking glass clearly conveys the informed and inquisitive aspects of the brand.
Circular has quirks that give it a lot of warmth. This typeface gives the Expert Insights brand its helpful feel, whilst retaining its credibility. The high verticality of this font also meant that it could be applied across a wide variety of applications.
Warm and vibrant colours lay the foundation for both the engaging illustrations and CTA buttons on the website. The green and orange are used to indicate positives and negatives.
Simple, friendly illustrations of the team give the brand a helpful and informed feel.
To further compound the brand credibility, animations have been used throughout the brand. Simple additions such as these create a unique first impression.
By producing well designed, high quality award badges we were able to incentivise vendors to link back to the Expert Insights website. This is a key part of the business SEO strategy.
Producing high quality pitch decks, presentations and online marketing assets supports Expert Insights in fully implementing their brand strategy.
The bright colour scheme matched with the playful illustrative style produce a website that has engaging and easy to digest content. The versatile typeface can be used for both headings and body copy, creating continuity throughout the brand.