Miri Marketing

Brand Attributes





Project Deliverables


Sailec is a neutral and geometric typeface. These qualities made it the perfect candidate for Miri’s impartial and approachable brand.


The two blue arrows convey upward performance and progress and the ‘m’ of Miri. The two primary colours relate to Miri’s unique approach of combining creativity with testing.

Colour palette

A bright colour palette gives the brand a creative and open feel. These are offset by a more serious deep blue to allude to the systematic brand attribute.


Playful illustrations give context to the design, allowing the user to put themselves in the position of the client.

Report dashboards

Miri required a new dashboard style interface for their performance reports, allowing them to stand out from competition with a unique aesthetic.


Animating the illustrations brings them to life and adds an additional level of credibility to the brand. The animations allow complex ideas to be communicated in a simple and engaging way.

Marketing materials

Miri also required the design of high quality business cards, presentation templates, and social media adverts.

The Brief

Miri required a brand identity that clearly communicates its position as a reliable leader in the performance marketing field.

The Solution

Produce a brand that conveys Miri’s unique characteristics using contemporary design principles that sets it apart from the competition.

Website Design

All the brand deliverables come together to produce a playful, creative and approachable design aesthetic. The animations help convey complex processes and the clear visual hierarchy of information makes the content easy to digest.

Adam Turowski
Co-founder of Miri

"The branding workshop was a valuable and concise way to develop and consolidate our company brand.  Charlie was able to take complex messages and concepts, and simplify them in a clear and visually appealing way."

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